In the July issue of The Hearing Review, Clarity president Carsten Trads wrote an article entitled "Amplified Telephones: Past, Present, and Future".
The article begins by discussing the growing prevalence of hearing loss among Baby Boomers
More and more families are dealing with the effects of hearing loss. While hearing loss is the second most common condition in older Americans, research shows it is a growing problem among younger generations as well. Recent studies conducted by The EAR Foundation and Clarity show that Baby Boomers, who are now between the ages of 43 and 61, have more hearing-related problems than previous generations. Studies also indicate nearly half—or 38 million Baby Boomers—have some degree of hearing loss (Figure 1).
...and continues by revealing their impact on technology and innovation:
Often referred to as the "sandwich generation," because many are caught in the caregiving "sandwich" with growing children on one side and aging parents on the other, Boomers are using their pervasive influence over culture in general, and the technology industry in particular, to rewrite the rules of aging. Rather than surrendering to age-related disabilities like hearing loss, Boomers are demanding new and innovative products that greatly minimize what were once accepted as the inevitable aspects of growing older for them and the seniors in their care. So, as the number of people affected by hearing loss grows, the number of solutions is expanding as well.
Click here to read the full text of "Amplified Telephones: Past, Present, and Future" and discover what Clarity has in store for the future of the hearing industry.
Posted by John Hawbaker, Clarity
Technorati tags: Hearing Loss, Amplified Telephones, Baby Boomers, Caregivers, Sandwich Generation, EAR Foundation, Clarity