Monday, October 08, 2007

Hearing Loss Affects Baby Boomers at Work and Financially

The recently released BHI study, "Impact of Hearing Loss on Household Income," found that untreated hearing loss negatively affects household income, on average, by nearly $23,000 per year depending on the degree of hearing loss.

Continue reading to learn how Clarity is helping improve access to hearing loss solutions...

Ringing in the New

The September issue of Hearing Products Report featured Clarity's Chris Dutton in a panel discussion on new assistive listening technologies. In the article, Dutton discusses the factors that those with a moderate-to-severe hearing loss should consider when looking for telephony solutions and gives a sneak peak of Clarity's newest amplified phone.

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Amplified Telephones: Past, Present, and Future

In the July issue of The Hearing Review, Clarity president Carsten Trads wrote an article entitled "Amplified Telephones: Past, Present, and Future".

The article begins by discussing the growing prevalence of hearing loss among Baby Boomers

More and more families are dealing with the effects of hearing loss. While hearing loss is the second most common condition in older Americans, research shows it is a growing problem among younger generations as well. Recent studies conducted by The EAR Foundation and Clarity show that Baby Boomers, who are now between the ages of 43 and 61, have more hearing-related problems than previous generations. Studies also indicate nearly half—or 38 million Baby Boomers—have some degree of hearing loss (Figure 1).

...and continues by revealing their impact on technology and innovation:

Often referred to as the "sandwich generation," because many are caught in the caregiving "sandwich" with growing children on one side and aging parents on the other, Boomers are using their pervasive influence over culture in general, and the technology industry in particular, to rewrite the rules of aging. Rather than surrendering to age-related disabilities like hearing loss, Boomers are demanding new and innovative products that greatly minimize what were once accepted as the inevitable aspects of growing older for them and the seniors in their care. So, as the number of people affected by hearing loss grows, the number of solutions is expanding as well.

Click here to read the full text of "Amplified Telephones: Past, Present, and Future" and discover what Clarity has in store for the future of the hearing industry.

Posted by John Hawbaker, Clarity

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Clarity and EAR Foundation Team with Country Music Industry to Raise Awareness of Hearing Loss Among Disabled Veterans

From The Hearing Review:

Hearing loss is an often-overlooked disability of Americans who have served in the military, even though nearly 30% of veterans return home from active duty with diminished hearing. Now Clarity, a division of Plantronics Inc, and The EAR Foundation, Nashville, Tenn, a national non-profit organization devoted to education, prevention and treatment of hearing loss, are calling on the country music industry to help bring attention to this important issue and to raise money for disabled veterans.

Country music artists were asked to help the cause by autographing a donated Takamine guitar at the Academy of Country Music Awards event May 15. The guitar will then be displayed as a traveling exhibit at 21 Disabled American Veterans (DAV) air shows throughout the summer in order to raise funds to support the DAV’s service and outreach for veterans.

Several prominent music artists agreed to sign the guitar before the ACM Awards. ACM Award winners Eddie Montgomery and Troy Gentry of Montgomery Gentry were the first to donate their signatures for the DAV.

“Giving our autographs is the least we can do to help our veterans,” says Gentry. “When our men and women in uniform are asked to protect our country, they don’t think twice. So if the DAV needs our signature on a guitar, consider it done. Country music has a strong tradition of supporting our troops and I hope every artist follows our lead.”

Clarity and The EAR Foundation are not new to the ACM Awards. The two organizations have attended the past three years, raising awareness of hearing loss issues and donating products to help musicians who suffer from noise induced hearing loss (NIHL).

Read the full text of the article here

Posted by John Hawbaker, Clarity

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