Thursday, October 25, 2007

Seniors Fear Loss of Independence, Moving Into Nursing Home More Than Death

"Aging in Place in America" study commissioned by Clarity® and The EAR Foundation examines Seniors' and Boomers' attitudes on aging and independence

Senior citizens fear moving into a nursing home and losing their independence more than death, according to a new research study, “Aging in Place in America,” commissioned by Clarity and The EAR Foundation, that examines the attitudes and anxieties of the nation’s elderly population. The children of Seniors also fear for their parents, with particular concern about their emotional and physical well-being should they have to enter a nursing home.

This is the third in a series of studies since 2003 commissioned by a partnership of Clarity and The EAR Foundation to better understand the health and lifestyle needs of America’s aging population. For “Aging in Place in America,” two groups were surveyed to allow a comparative analysis of the attitudes of Seniors age 65 and older who are living at home with those of Baby Boomers who have Senior parents.

One of the most significant findings of the study is that, when asked what they fear most, Seniors rated loss of independence (26%) and moving out of home into a nursing home (13%) as their greatest fears. These two possibilities are a much higher concern than death, which was the greatest fear for only three percent of Seniors.

Other key findings include:

  • Vast majority of Seniors (89%) want to age in place – or grow older without having to move from their homes -- and more than half (53%) are concerned about their ability to do so.

  • Large majority (82%) of Baby Boomers fear their parents will be mistreated in a nursing home and 89% fear they will be sad.

  • Seniors living at home are determined to maintain their independence; they report that they require – and receive – limited support from their children or other caregivers.

  • Not only are Boomers concerned about their aging parents, almost two-thirds (63%) are providing some kind of help or support to them.

  • Half of Seniors are open to using new technologies to enable independence, including having sensors installed in their homes to monitor their health.

  • Baby Boomers have not turned to technology to assist their aging parents. Only 14% have actually looked for solutions that would help them ensure the health and safety of their parents.

“These findings tell us that, above all else, older Americans value their ability to live independently,” said Peter Bell, president of National Aging in Place Council. “As a society, we must find ways to help our parents and grandparents live their latter years at home. We must make aging in place a national priority and a reality for older Americans.”

Clarity president Carsten Trads said, “Clarity and The EAR Foundation commissioned this study because we are committed to finding ways to enhance the quality of life for our aging population. These findings are both concerning and eye-opening. Independent living is a key determinant of quality of life for seniors, and we owe it to them to create solutions that make aging in place effortless and achievable.”

Download the full "Aging in Place in America" study results (PDF)

Read the full press release about the "Aging in Place in America" study

Posted by John Hawbaker, Clarity

Technorati tags: Seniors, Baby Boomers, Aging in Place, Research, Clarity, EAR Foundation, Aging, Health, Technology, Independence, Nursing Homes, Caregiver


Monday, October 08, 2007

Hearing Loss Affects Baby Boomers at Work and Financially

The recently released BHI study, "Impact of Hearing Loss on Household Income," found that untreated hearing loss negatively affects household income, on average, by nearly $23,000 per year depending on the degree of hearing loss.

Continue reading to learn how Clarity is helping improve access to hearing loss solutions...

Ringing in the New

The September issue of Hearing Products Report featured Clarity's Chris Dutton in a panel discussion on new assistive listening technologies. In the article, Dutton discusses the factors that those with a moderate-to-severe hearing loss should consider when looking for telephony solutions and gives a sneak peak of Clarity's newest amplified phone.

Continue reading...


Amplified Telephones: Past, Present, and Future

In the July issue of The Hearing Review, Clarity president Carsten Trads wrote an article entitled "Amplified Telephones: Past, Present, and Future".

The article begins by discussing the growing prevalence of hearing loss among Baby Boomers

More and more families are dealing with the effects of hearing loss. While hearing loss is the second most common condition in older Americans, research shows it is a growing problem among younger generations as well. Recent studies conducted by The EAR Foundation and Clarity show that Baby Boomers, who are now between the ages of 43 and 61, have more hearing-related problems than previous generations. Studies also indicate nearly half—or 38 million Baby Boomers—have some degree of hearing loss (Figure 1).

...and continues by revealing their impact on technology and innovation:

Often referred to as the "sandwich generation," because many are caught in the caregiving "sandwich" with growing children on one side and aging parents on the other, Boomers are using their pervasive influence over culture in general, and the technology industry in particular, to rewrite the rules of aging. Rather than surrendering to age-related disabilities like hearing loss, Boomers are demanding new and innovative products that greatly minimize what were once accepted as the inevitable aspects of growing older for them and the seniors in their care. So, as the number of people affected by hearing loss grows, the number of solutions is expanding as well.

Click here to read the full text of "Amplified Telephones: Past, Present, and Future" and discover what Clarity has in store for the future of the hearing industry.

Posted by John Hawbaker, Clarity

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Clarity and EAR Foundation Team with Country Music Industry to Raise Awareness of Hearing Loss Among Disabled Veterans

From The Hearing Review:

Hearing loss is an often-overlooked disability of Americans who have served in the military, even though nearly 30% of veterans return home from active duty with diminished hearing. Now Clarity, a division of Plantronics Inc, and The EAR Foundation, Nashville, Tenn, a national non-profit organization devoted to education, prevention and treatment of hearing loss, are calling on the country music industry to help bring attention to this important issue and to raise money for disabled veterans.

Country music artists were asked to help the cause by autographing a donated Takamine guitar at the Academy of Country Music Awards event May 15. The guitar will then be displayed as a traveling exhibit at 21 Disabled American Veterans (DAV) air shows throughout the summer in order to raise funds to support the DAV’s service and outreach for veterans.

Several prominent music artists agreed to sign the guitar before the ACM Awards. ACM Award winners Eddie Montgomery and Troy Gentry of Montgomery Gentry were the first to donate their signatures for the DAV.

“Giving our autographs is the least we can do to help our veterans,” says Gentry. “When our men and women in uniform are asked to protect our country, they don’t think twice. So if the DAV needs our signature on a guitar, consider it done. Country music has a strong tradition of supporting our troops and I hope every artist follows our lead.”

Clarity and The EAR Foundation are not new to the ACM Awards. The two organizations have attended the past three years, raising awareness of hearing loss issues and donating products to help musicians who suffer from noise induced hearing loss (NIHL).

Read the full text of the article here

Posted by John Hawbaker, Clarity

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